Work

AI systems that ship real creative, and the ten years of content making that taught me what good looks like.

idealo · Python, HTML, TypeScript

Magpie

An AI content production system. It runs the whole pipeline from data to publishable creative: it scrapes product offers, renders on-brand assets and generates video at scale for several European markets.

Magpie Picture: Turns daily product offers into ready-to-post creatives for Meta and TikTok. Live on idealo.it, idealo.fr, idealo.at and idealo.co.uk, producing around 200 assets a month with no manual steps.
Magpie Video: Generates on-brand AI video at scale, with no prompt engineering needed from the people using it. Adopted on idealo.de and a semifinalist at idealo's AI Innovation Weeks.

idealo · AI Innovation Weeks

ALIX

An AI legal compliance assistant for marketing teams. It checks creative output against compliance requirements before anything goes live, so legal review stops being the bottleneck.

First place, impact category, idealo AI Innovation Weeks

2014 to 2025

15M+ organic views
900+ published pieces
17K+ course students
0 paid promotion

Barbaroffa was my independent media lab, spread across YouTube (77K subscribers), Instagram (20K) and TikTok (10K).

It started as a gaming channel and grew into current affairs commentary, international communication and language content for Italian audiences. Along the way I tested formats, adapted them across platforms and built a community without spending on ads.

It paid for itself through Amazon affiliate links, brand collaborations, consulting and Udemy courses.

Mentioned in

Courses

Bestselling Udemy courses on applied AI, language learning and the creator economy. Practical, hands-on and grown without paid promotion to more than 17,000 enrollments.

More code lives on GitHub. Want to build something together? Get in touch.